Who are you sipping pink for?

Every glass from our Sip Pink Collection supports breast cancer awareness and research through the Tata Sisterhood initiative. Whether you’re honoring a survivor, remembering a loved one, or simply showing support, your cheers make a difference.

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      Funding Research into TNBC Treatment

      Our organization focuses on triple-negative breast cancer because there is no targeted treatment for it—yet. As we strive to lessen the burden on women who receive this diagnosis, we also aim to find a targeted treatment for TNBC. Our individual assistance is tailored to each woman’s situation and needs, and everyone we support becomes part of our loving TaTa Sisterhood.

      In addition to helping those with TNBC stay hopeful and strong, we are actively fundraising to support promising research in breast cancers diagnosed as triple-negative. In TNBC, none of the three targets for treatment of other breast cancers are present. Although traditional chemotherapy is an option to help fight the disease, these and other specialized hormone therapies are often not as effective.